This is a useful article I found on the internet, you can read it.

As we’ve practically created a whole new “digital” world, technology has become one of the most essential parts of everybody’s life. Understandably the growth predictions for the industry are around 5% per year for 2018 and 2019.

Revolutionizing people’s everyday life on a large scale, as technology does, turns your social status from zero to “hero” in no time. And everyone wants to be on top of the wave, that’s why the market is so highly competitive. Same goes for the queue of people who want to work for the next Steve Jobs or Mark Zuckerberg. The technology labor market is ever evolving, and sometimes talent-acquisition can be a struggle for growing companies.

Keeping all market trends in mind, you’re in the technology business, and people expect you to have a stunning website, no matter if you have anything to do with web development or not. That’s your place in the digital world. Here’s how to shape it into a consumer-centric experience that’s going to generate and convert leads:
The Planning Phase



There’s a lot of initial research, optimization, and testing you need to do before launching a fully operational site. Determining your buyer persona and knowing who you’re making your site for is what you need to do first and foremost. Then develop your UX and content strategy accordingly, keeping “On Site” search engine optimization (SEO) in mind.

It’s a good idea to take your time and look around before delving into development. Listen to people, find out what they enjoy or hate on competitive websites. Look for the trends in the field. Discover sites you like and that resonates well with people. Analyse your competitors’ websites rankings. That’ll most definitely be of help when brainstorming ideas and concepts.
Focus on Providing Short, Clear Info



We can’t stress this enough: if you want to convert leads you have to get people’s attention first. To do so, you must find a way to provide information in a short, interesting and concise manner because let’s face it – people have an extremely short attention span when navigating through today’s digital world.

You need to present your own story in the simplest, most interesting way possible, so it can immediately grab your readers’ interest. This strategy will also do well with your mobile audience, and as we know, that’s little more than half of your traffic. Remember that you want to provide your mobile leads with a website that has seamless navigation as well as a unique vibe.